The Classic Cupcake Co. concept is the first of its’ kind in Australia. Walk into The Classic Cupcake Co. store and you will immediately be enticed by the alluring atmosphere, with branded staff serving you delicious treats on large white tiered cake stands from behind a high glass counter. Unlike other cupcake and confectionery companies, customers can now be part of the theatre at The Classic Cupcake Co. watching fondant being shaped and cupcakes sprinkled to perfection from behind the viewing gallery in store.